Geoff Caplan
geoffcaplan@gmail.com

PROFILE

Highly accomplished and motivated online copywriter, Internet marketing, e-commerce expert, search engine optimization and content professional with proven track record of copywriting, online marketing, SEO, promotional and communication skills.

EXPERIENCE

7/2008 – 2/2009 | Regency Marketing, LLC | LeadFlash, Delray Beach, Florida
Web Producer | Content Specialist | SEO -  Website concept strategy and execution, content and copywriting for highly targeted vertical portals, SEO copywriting for both high response and branded sites. Worked closely with Director of Search, Project Manager and Creative Director on mission-critical web launches.

1/2007 - 5/2008 | MediaWhiz, Plantation, Florida
Online Editor - Content strategy, development and creation for online newsletters, landing pages, search marketing strategic content. Liaison with corporate advertising services department in New York City for creative approaches with affiliates.

8/2005 - 12/2006 | VISTA Healthplans, Hollywood, Florida
Internet Marketing Manager | Copywriter - Content development, copywriting, Internet marketing, general marketing communications responsibilities for one of Florida’s largest health insurance companies. Conduct Internet lead seminars for health insurance brokers and agents. Member of User Acceptance Testing (UAT) team for enterprise CRM application.

11/2002 - 8/2005 | VIBE Direct Media, Fort Lauderdale, Florida
Vice President, Marketing - Directed Internet marketing and traffic strategy, copywriter, develop new content for sites, build additional traffic for clients through targeted keyword-rich landing pages. Conceived appropriate marketing services, promoted and serviced clients for online marketing. Clients included Bell South, Showtime and G. Neill. Also developed strategies involving Internet best practices, content, copywriting and Internet marketing.

2/2002 - 10/2002 | eDiets.com, Inc. Deerfield Beach, Florida
Web Marketing | Copywriter - Full-time Internet consulting for the largest, subscription-based online diet service | content development and online article writing for high-traffic web site | strategic planning and interactive marketing, including copywriting, branding, affiliations, customer relations management | project management.

ACCOMPLISHMENTS

–Copywriting and new content for site.
–Established high positioning.
–Wrote semi-technical functional specifications for project implementation.
–Web content development and strategy.
–Strategic e-commerce planning.
–Enhanced privacy policy for site with ROI strategy.
–Developed future ROI models for project planning.
–Strategic member of launch team for new portal, eFitness.

8/1999 - 1/2002 | Travel Services International, Inc. Delray Beach, Florida
Internet Marketing Manager
Full-time Internet consulting for one of the world’s largest travel service organizations, evolving into permanent direct hire status | Content development and online copywriting for high-traffic web site | Online marketing of web site with traffic counts of 150,000 unique visitors daily | Assisted in negotiation and execution of major web affiliations and relationships | Strategic planning and interactive marketing, including branding, affiliations, customer relations management | Development of linkage programs | Integral participant in corporate e-commerce strategy | Developed an effective E-CRM program to enhance online relationships with customers.

ACCOMPLISHMENTS

–Produced effective online programs that enhanced and expedited the company’s overall branding efforts.
–Enhanced web customer relationships.
–Personalized, implemented and standardized a web customer relations strategy and response program.
–Online public relations support.
–Developed concept of a ”mini site” to enhance the online positioning for the company through http://1-800-cruises.com.
–Quality assurance for writing of original web content.
–Web content contributor.

11/1994 - 8/1999 Caplan Communications | Boca Raton, Florida
Internet Copywriter and Content Consultant
Copywriter for web sites | Web marketing | Online Public Relations | Internet columnist for Boca Raton Business Journal | Presenter at web marketing seminars

ACCOMPLISHMENTS

–Wrote copy that attracted site visitors to diversified B to B and B to C clients
–Perceived and acknowledged by clients to be an Internet copywriter expert with integrated Internet marketing skills
–High profile status in the Boca Raton area and professional credentials and experience resulted in an invitation to become the weekly Internet marketing Columnist for the Boca Raton Business Journal.
–Successfully generated a major increase in hits and unique visits to an online women’s magazine, poising for a more successful national expansion.

Pre-1994 | Fitness News, Tamarac, Florida
Publisher – Created and launched a 24-page tabloid newspaper directed to the fitness enthusiast in Dade, Broward and Palm Beach Counties.  Managed staff that included Managing Editor and three advertising sales representatives.

EDUCATION

Broward Community College, Coconut Creek, Florida
Certificate in Public Relations

Cal State University, Northridge, California
Marketing and Communications

10/2002 Florida Atlantic University , Boca Raton, Florida
Certified Internet Webmaster (CIW)

10/1998 Atlantic Technical Center, Coconut Creek, Florida
Designing Web Pages

11/1992 Broward County Adult Education, Pompano Beach, Florida
Desktop Publishing